Logos are your business' face in the marketplace; it's often
the first thing a potential customer sees about you.
Your logo should tell your customer that you are a trustworthy,
competent company. If your business already has a logo,
you have to ask yourself if your logo says that about you.
Below, I have some examples of bad and good logos.
I created the bad examples to illustrate problems I've seen
with many logos. |
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If your logo was designed in the 70s or 80s,
it most likely looks that way. The color, style and text in this
example all say 80s. Precious few
logos are timeless; it's much more likely
that a logo will look dated. If your logo hasn't changed in 30 years, what does that say about
your company? |
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If you want your image to convey a sense of history or traditional values, there are better ways to convey that than using an outdated logo. This logo I submitted to the city of
Pilot Point conveys a sense of history, while staying modern. |
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Does your logo use clipart? Does it use MS Word's default fonts like Comic Sans and Papyrus? Your logo needs to be as unique as your company, and using imagery that everyone else can use won't accomplish that. |
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This logo I designed for a bar in Commerce, TX shows how much fun an original logo can be. I built on the concept of the name and delivered a bold, original image that stands out. |
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Some logos have the right idea. They try to combine perfectly good elements, like a church and the congregation. However, they often fail in how they integrate the elements. Sometimes the different part ares completely disconnected. Sometimes they are shrunk down and fit in other elements, making them illegible. Not only do you want a logo that says the right thing about you, you want one that says it with style. |
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I designed this logo for a consultant specializing in building up effective administration in churches. The name and the symbol were integrated by making the company name the foundation the church is rest on. This speaks to the point that a church can't survive without a strong administration to keep it running, and REAL helps to strengthen that foundation. |
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