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Right off the bat, I knew that the logo for Confection Perfection had to be fun, clean and fancy. For the first direction
(and the ultimate winner) I took was to write "Confection" in a custom script to make it look like it was written with icing
from a pastry bag. For the other two logos, I included examples of filigree actually found in the client's decorations.
The first option was also selected for inclusion in a LogoLounge book. |
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Spark is a service meant to make marketing cheap and easy, giving small business access to customizable advertising.
The goal here was to show that the company is the spark needed to unlock the client's potential.
Options one and two were selected for inclusion in a LogoLounge book. |
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Jack's Auto Repair was intended as a project for Spark, meant to sell auto repair shop owners on using the service
to brand themselves. The subject matter lent itself to more fun logos, pulling imagery from worker uniforms
and tools. The first and second options were selected for inclusion in a LogoLounge book. |
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Musicom provides jingle writing services to small companies. I chose imagery that reflected the recording process,
such as the microphone, as well as speakers and classic radios to emphasize the radio ads provided by Musicom.
The second option was picked by the client, and the first option was selected for inclusion in a LogoLounge book. |
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Team Connor is a non profit organization that promotes awareness of childhood cancer. The first option represents
the heroic nature of kids faced with cancer, and the second option emphasizes the team nature of people coming together
to fight cancer. The client picked the second option for the final logo. |
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I designed these logos for the First United Martin Luther King Jr. Day retreat. The theme of the event was to promote ties
between the bank, the customer and the community. I designed a variety of logos ranging from fun to cool to corporate.
The third option was chosen by the client. |
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Vault provides back end marketing support for financial institutions. The service provides web and print collateral
to banks, so finance and security were important ideas to get across. The third option was picked by the client
for the sense of security the shield implies. |
